honestcomm.com

If we had to make a judgement, the majority of us would position Blackberry as a market leader in the mobile communications industry. Since the launch of their wireless handheld devices in 1999, Blackberry quickly established itself as an exclusive and luxurious brand of the future.

Even in the face of the economic slump, RIM – the company responsible for the fine brand, experienced exceptional growth, which should tell us that Blackberry is built to last. However, the company’s latest offerings in handset seem to lack the fresh innovation that consumers have come to expect from their mobile phone providers.

In the meantime, the uninspiring products are facing fierce competition from the likes of Apple who achieve great levels of success by releasing as few as one wonderful invention per year. They also gain competitive advantages with their interesting applications, usability factor and cool designs.  Another strong challenger in the mobile phone arena is HTC and their extensive range of handsets, eagerly presenting the consumer with a wider selection than HTC.

In a market that is constantly evolving, it would appear that Blackberry will have to start working somewhat harder to avoid losing their customer’s concentration. It would be wise of them to be braver with their products and more innovative with their applications or risk losing touch with many of the contacts in their phonebook.